For local businesses like cafés and restaurants, leveraging social media is one of the most effective ways to showcase your menu and attract more customers. Not only does social media increase your online presence, but it also helps drive local business website traffic and boosts visibility through local SEO efforts. Here are some tips on…
In today’s digital world, having a website is essential for local businesses. But simply having a website isn’t enough—generating traffic to your site is key to driving customers and sales. Whether you’re a local restaurant, retail store, or service provider, boosting website visits takes some strategy. Below are some practical, easy-to-implement tips that can help…
As a business owner, you might not be aware of a looming legal risk that could impact your website: the California Invasion of Privacy Act (CIPA). Originally designed to regulate phone call tracking, this 30-year-old privacy law is now being used against website owners, including those outside of California. The potential financial impact is significant,…
The Importance of Web Accessibility: Breaking Down Barriers in the Digital Age In today’s digital landscape, accessibility extends far beyond physical spaces. With the advent of new technologies, websites and mobile applications have become essential tools for accessing vital public services. Yet, for millions of Americans with disabilities, these digital spaces can present significant barriers….
As a website owner, you have probably considered which queries and keywords bring traffic to your website. But have you thought about the intent behind the searches that bring your visitors? It turns out that search intent might be more predictive of traffic quality and conversion rate than specific individual keywords. Below, we dive into…
In the fast-paced world of technology, innovation thrives on diversity. Yet, the representation of women in tech has historically been far from equal. As we navigate the digital age, it’s crucial to recognize the importance of women’s participation in this field, not just for the sake of equity and inclusion, but for the advancement of…
Valentine’s Day is the perfect time to reflect on matters of the heart – and this includes your website! Creating a website that captures hearts requires careful attention to detail, thoughtful gestures, and genuine connections. In this post, we’ll dive deep with five heartfelt tips for making visitors fall head over heels for your website…
2023 has been a year full of challenges and successes. With the end of the year nearly upon us, we’re looking back on how 2023 shaped us and looking forward to what 2024 will hold. A Message from our CEO, Tom Legens As we reflect on 2023 at WebArc, it’s been a remarkable year of…
As 2023 draws to a close, we have been thinking about change, growth, and goals. As we examined the ways we hoped to expand and reach new heights in the year to come, we realized it was time for a big change to our brand. We are excited to share a pivotal moment in our…
In the fast-paced, constantly changing world of digital marketing, staying ahead of the curve is crucial for success. As we near the end of 2023, is your website ready to achieve success in 2024? To ensure your online presence is performing at its best, it’s essential to invest in a holistic approach that covers multiple…
When Google introduced its Universal Analytics system in 2012, it was meant to set a standard for collecting and organizing websites’ user and traffic data. It did so very successfully – today, it is by far the most popular analytics tool on the market, due in no small part to the fact that it is…
WordPress Website maintenance is key to a successful website for many reasons: Security: Websites are vulnerable to hacking, malware, and other security breaches. Regular website maintenance can ensure that the website is protected from such threats. Functionality: Over time, a website’s code and plugins can become outdated and may cause problems with the website’s functionality….